[text from www.thebookseller.com]
The New Dutch Writing campaign launched last week, with a focus on literary translation and presenting a new generation of Dutch authors.
Dutch and British representatives from the world of books and translation gathered to celebrate the launch at The Union Club in Soho on Wednesday evening (3rd July). Speeches were given by Brechje Schwachofer, deputy ambassador of the Dutch Embassy, and Bas Pauw from the Dutch Foundation for Literature.
Pauw said: “New Dutch Writing will focus on presenting a new generation of Dutch authors, an exciting young literature written at the heart of Europe, by Britains closest neighbours on the continent – both geographically and psychologically. A literature that feels familiar and exotic at the same time.
“The other central theme of the campaign will be literary translation. Literary translation as a vital culture – not as a threshold for foreign authors, not as a nuisance for publishers, but as an intriguing intellectual skill and as a cultural richness. We will give centre stage to the people who make it possible for UK readers to read Dutch books. We will get translators on stage, organise residencies for translators and reach out to the young generation of aspiring translators. The campaign will be celebrating the work of translators and capitalising on the growing interest in international literature among UK readers.”
The launch saw The Union building specially dressed in the New Dutch Writing livery and attendees received goody bags including samplers for forthcoming Dutch books from John Murray and Picador, a gift voucher for new Dutch restaurant Gezellig and a bespoke NDW bicycle bell.